The Delta LP build system.
The rules, the voice, and the form. Three live docs that everything else runs through. Always current — whatever's deployed is what's true.
The rulebook for building any Delta acquisition LP. The two archetypes (Sampler and Guide), the tier system (Light, Moderate, Bold), compliance rules, file layout, section anatomy, copy patterns, pricing math, and the pre-ship checklist.
Read first, every time. If a new LP doesn't follow it, the deviation should be deliberate.
Brand voice rules, claim bank, FAQ bank, and pull-quote bank for the Garden Seltzer tiers. Where the headlines, sub-heads, and signature lines come from.
Writing or editing any user-visible copy. Every signature line should trace back here, or the page is going off-brand.
A fillable brief. Drop in archetype, tier, persona/angle/emotion, headline, and moments. Hand it to Claude alongside the playbook and copy reference, and Claude produces a complete, compliant LP at /<route>/index.html.
Every time a new LP is greenlit. The form keeps every page on the same rails.