The best dinners run long. The best firepits go past 11. The best Sundays are the ones you can actually use. The drink in your hand at Saturday night is the one variable that decides whether all three of those happen. Lean wrong, and you trade the next day for the night before. Lean right, and you get both.
The Moderate is the can the whole table can have, all night, without anyone trading anything. Zero calories, zero sugar, zero alcohol. Real flavor. Real fizz. The same ritual everyone else is doing. Just none of the morning cost.
Here are the five reasons the Moderate became the can the table chooses, in the order they tend to land. By the end of five minutes you'll know which flavor fits which moment, why one Sampler covers a four-person social week, and how to take 20% off your first order.
Skip ahead, start with the Moderate Sampler →The whole table can have one. (And usually does.)
The first problem with most zero-proof options is they read as not-a-drink. A water bottle. A juice. A flavored seltzer with no edge. The table sees it as the polite alternative. Two people might join you. The rest pour wine.
The Moderate flips that. The slim aluminum can looks like a craft beer. The fizz holds its own next to a champagne flute. The flavor is dry and adult, not sweet. Friends ask "what is that?" with curiosity. And then they ask for one. By the second round, half the table is on it.
There's a Delta for the long table.
Cleaner than wine. Sharper than a cocktail. Same morning either way.
This is the math no one runs at the dinner table, but everyone runs the next morning. A glass of wine is 120+ calories and a few grams of sugar. A cocktail is double that. Three rounds of either is your whole day's calorie budget, plus the part of tomorrow you spend hydrating, plus the workout you skipped, plus the afternoon you wrote off.
The Moderate is none of it. Zero calories. Zero sugar. Zero alcohol. Five ingredients you can pronounce. A single can has the same panel as sparkling water, except this one earns a place in your hand and finishes the night with you.
| A Moderate | A glass of wine | A standard cocktail | |
|---|---|---|---|
| Calories | 0 | 120 to 150 | 200 to 300+ |
| Sugar | 0g | 1 to 3g | 10 to 30g |
| Alcohol | 0% | 12 to 14% | 15 to 25% |
| Wake-up cost | None | The fog | The fog + the regret |
| Pace | Sip-by-sip, you set it | Refilled by your host | One is a project |
The unlock isn't "drink less." It's drink the same way, get a different morning. You stay in the conversation. You don't break the ritual of having something in your hand. You just skip the cost.
Five ingredients you can pronounce.
Flip the can. There are five things on it. That's the whole list. No mystery, no fillers, no fine print.
- 1 Sparkling water
- 2 Plant extract
- 3 Citric acid
- 4 Natural fruit flavor
- 5 A touch of stevia (the leaf)
No artificial sweeteners, no synthetic colors, no added sugar. Lab-tested by a third party. COA on the product page.
The Moderate Sampler. 4 four-packs. 16 cans.
One 4-pack of every Moderate flavor: Blueberry Acai, Pink Lemonade, Blood Orange, and Passion Fruit. Built so a four-person dinner gets four rounds, with a flavor for every course. Then you find your favorite and come back for full packs.
Four flavors. Four moments. Pick the one that fits your night.
If you've tried Athletic, Recess, Ghia, or any of the other adult zero-proof options, you know the issue. They make one flavor and call it done. Maybe two. The Moderate comes in four, and they're built like a wine list. Each one matches a moment, a setting, a part of the day.
Treat the Sampler like a four-flavor playbook. Match the can to the moment.
Pink Lemonade Daytime · Brunch
Bright, citrus-tart, dry finish. The daytime sip. Brunch, beach, deck afternoon, the long-lunch crowd.
Blueberry Acai Apps · Boards
Deep, jammy, lightly tart. Pairs with a cheese board the way a dry red would. The apps-and-snacks can.
Passion Fruit Dinner · On Ice
Tropical, soft, a touch tart. Built to pour over ice and sip slowly across an evening. The crowd-pleaser.
Blood Orange Closer · Wind-down
Rich, citrus-forward, slow finish. The closer. The one to nurse while the candles burn down or the firepit settles.
Our suggestion: get the Sampler. Try one of each across a couple of weeks of normal social moments. Pay attention to which one you reach for second. That's the can to subscribe to.
The Moderate Sampler · 16 Cans · 4 Flavors
$75.96 $60.77 20% off · code NEW20
Free shipping over $50 · Code NEW20 auto-applies at checkout
★★★★★ 4.88 from 13,458 verified buyers. "The drink that's just always in my hand now. No one notices I'm not drinking." Charles G., verified.
30-day Sip-It-and-Love-It refund. If it's not for you, we refund the full pack. No questions.
Built for the way you actually live.
Real social weeks don't fit one drink. Saturday brunch isn't Tuesday after work. Game night isn't a firepit hang. Dinner with friends isn't a deck afternoon. A single-flavor 6-pack misses half the moments.
The Sampler is built for the variety. Four flavors, sixteen cans, every social moment your week throws at you. The aperitif sip on the porch. The cocktail-style pour at dinner. The wind-down can at the end of the night. One pack covers the range.
The Moderate is the most-ordered Garden Seltzer we make. It outsells Light and Bold combined. Not because it's the loudest. Because it's the one people choose for the moments their week actually contains.
4 flavors
Pink Lemonade for daytime. Blueberry Acai for boards. Passion Fruit for the dinner pour. Blood Orange for the closer. The variety the week needs.
4 social moments
Brunch, BBQ, dinner, firepit. The Sampler is built so the can in your hand fits the moment you're actually in.
0 morning cost
Wake up clear, every time. No matter how many cans you went through, no matter how late the night ran.
One pack. Every moment of a real social week. No trip to the wine store.
If your week is heavier on social moments, double the Sampler. If it's lighter, leftovers keep their fizz in the fridge for weeks. Built for whatever your calendar actually looks like.
5 social moments where the Moderate earns its place.
Anywhere wine, beer, or a cocktail would normally be in your hand. The Moderate steps in without anyone clocking it.
The first round is on us. (Well, 20% of it.)
The Moderate Sampler is one-time only. It's our entry point, not a subscription. But because it's your first order, you save 20% with code NEW20 at checkout. Here's the math:
The discount auto-applies at checkout. After this first try, individual flavors are subscribable so you can save 20% on every order forever. The Sampler itself is one-and-done. Built so you can find your favorite without any lock-in.
The Moderate Sampler · 16 Cans · 4 Flavors
$75.96 $60.77 20% off · code NEW20
Free shipping over $50 · Code NEW20 auto-applies at checkout
★★★★★ 4.88 from 13,458 verified buyers. "The drink that's just always in my hand now. No one notices I'm not drinking." Charles G., verified.
30-day Sip-It-and-Love-It refund. If it's not for you, we refund the full pack. No questions.
100,000+ sippers later.
A 4.88 average across 13,458 verified reviews. Here's what people said after the Moderate became the drink in their hand.
"Clean taste, no weird aftertaste, and the vibe is just right. Easy go-to when you want to be the host without overdoing it. My go-to dinner-party pour."
"No gross aftertaste like other zero-proof options. Actually feels like a real drink in your hand. Brought it to a Friendsgiving and three people texted me asking what it was."
"I take a couple to the golf course and sip along the way. Makes for a chill round. Nice and even, never too much."
The 30-second recap.
- It's a real drink in your hand. The slim can, the dry finish, the adult flavor. Nobody asks why.
- Cleaner than wine, easier than a cocktail. 0/0/0 on the panel. None of the morning cost.
- Flavors built for the moment. Daytime · Apps · Dinner · Closer. The Sampler is the variety pack for the way social weeks go.
- 16 cans, every social moment. Brunch, BBQ, dinner, firepit. One pack covers the range, no trip to the wine store.
- Use code NEW20 at checkout. 20% off your first order. Auto-applied.
Free shipping over $50 · 30-day guarantee · No subscription
Ready to be the one with the better drink in your hand?
The Moderate Sampler is the easiest first step. Four flavors, 16 cans, one Sampler to find the one you actually reach for second.
The Moderate Sampler · 16 Cans · 4 Flavors
$75.96 $60.77 20% off · code NEW20
Free shipping over $50 · Code NEW20 auto-applies at checkout
★★★★★ 4.88 from 13,458 verified buyers. "The drink that's just always in my hand now. No one notices I'm not drinking." Charles G., verified.
30-day Sip-It-and-Love-It refund. If it's not for you, we refund the full pack. No questions.
Host questions, answered.
How many do I bring for a four-person dinner?
The Sampler covers it. Sixteen cans, four flavors, four people, four rounds, one for each course. If your table runs longer or you're hosting more than four, double up. The cans hold their fizz in the fridge for weeks, so leftovers aren't a waste.
Can I serve them over ice in stemware?
Yes. That's actually the host move. Pour over ice in a wine glass or coupe, drop in a citrus twist, hand it over. Looks like a craft cocktail, costs zero on the panel. Passion Fruit and Pink Lemonade pour especially well over ice.
What pairs with what?
Pink Lemonade for brunch and aperitif. Blueberry Acai with cheese boards and apps. Passion Fruit on ice across the main course. Blood Orange after dinner with dessert or just by candlelight. The Sampler is built so each flavor has a course.
Will my guests notice it's not alcohol?
Most of the time, no, and that's the point. The slim can reads as a craft drink, the flavors are dry and adult, and the ritual (pop, pour, sip) is the same as any beer or wine. If they ask, "Garden Seltzer" is the right answer. Most people just ask for one.
How do I save 20%?
Apply code NEW20 at checkout (or just click any Add to Cart on this page, it auto-applies). 20% off your first order. After the Sampler, individual flavors are subscribable so you can save 20% on every reorder forever. But the Sampler itself is one-time only.
Where do you ship?
We ship to most U.S. states. Eligible orders ship free over $50. You'll see exact availability and timing at checkout.